INTRODUCTION TO LOGO DESIGNING
In a straightforward definition, Logo designing is a marketing tool that is used to identify a business or a brand. A logo design is interlinked with graphic design which contains an alphabet and symbol to promote the brand or a business.
How many types of logos?
There are different types of logo design but in general, we'll talk about 5 most important logo included:
- Wordmark
It is a type of logo design that include only the company/brand name.No symbols, or badges are used in this type of logo design.
The most important thing about this type of logo is typography. This logo includes Google, Coca-cola, Thenewwork times, and so on.
- Lettermark
Similar to the wordmark, a Lettermark is also a typography-based logo that consists of a few letters that include the brand/company name.
* When to use the letter mark logo?
When your company has a long theme because that will help simplify your design. examples: IBM, NASA, etc
- Brandmark
It is a type of logo design that is made up of images, and text to identify the brand. A Brandmark logo shows what a brand does and its value.
It can be difficult to make a brandmark logo for creating an effective brand mark it requires creativity, deliberate decisions, and attention to detail.
Examples: KFC, Dove, etc.
- Combination mark
The combination mark logo is one of the most popular types of logo nowadays. It is composed of an icon/symbol and the name of the brand.
Examples: Amazon, Adidas, and so on.
- Emblem
It is one of the most original forms of the brand mark. A combination logo combines both text and images.
It is used to create a vintage vibe. example: Harvard, Starbucks, etc.
What does a logo do?
The main purpose of the logo is to tell the people name of your company and create a visual effect that indicates or represents your business.
Logos makes a great impact which makes the people interact with your brand. A logo can quickly grab people's attention.
Some basic function that might be remembered while making a good logo that includes:
- It helps to create a brand identity.
- Communicate the brand value.
- Identify key elements of the business.
- Builds brand recognization.
What are the elements of a Good logo?
- Typography
Typography is the fundamental part of a good design. It helps to balance a design between content and visuals. The necessity for using typography in logo design is:
Select the right font.
Think about readability.
Focus on logo voice.
Enhance business appeal and attention.
- Visibility
One of the great elements of the great logo is logo visibility. It makes a great impact on the people.
There are basic things that make the visibility at the high point like its color combination, and how it is presented can catch the client's eyes.
- Color
Color choice is the most impactful element of a logo. The psychology of color design helps to choose the color which is most likely to appeal to the people.
Color choice goes a long way to ensuring the creation of a logo design that is easy to understand, with the individual element standing out from each other and the background.
Besides this, there are furthermore elements that make the logo better like:
- Scalable
- Easy to understand
- Relevant
- Recognizable
- Simple
- Memorable and so on.
CONCLUSION
Simply, a logo design is used as a signifier. It communicates something important like a message, feelings, or a story. It tells a story about a specific topic.
We have discussed a logo design, its types, and what a logo does. elements of the excellent design.
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